Carti in categoria Marketing-comert

RETHINKING AND REINVENTING MARKETING/7 1. Starting up/7 2. Vocabulary/8 3. Reading: Building customer relationships - increasing customer loyalty/11 4. Language Review/15 5. Translation Exercises/17 6. Writing Letters /42 7. Practice Test /44 CUSTOMERS AND PRODUCTS Starting up /48 Vocabulary /49 Reading: Problem analysis vs. decision making /51 Language Review/54 Translation Exercises/57 Writing Letters of Application (I) / 66 7. Practice Test /67 APPROACHING NEW ...