Descriere - Summaries and Practice Tests in Marketing
RETHINKING AND REINVENTING MARKETING/7
1. Starting up/7
2. Vocabulary/8
3. Reading: Building customer relationships - increasing customer loyalty/11
4. Language Review/15
5. Translation Exercises/17
6. Writing Letters /42
7. Practice Test /44
CUSTOMERS AND PRODUCTS
- Starting up /48
- Vocabulary /49
- Reading: Problem analysis vs. decision making /51
- Language Review/54
- Translation Exercises/57
- Writing Letters of Application (I) / 66
7. Practice Test /67
APPROACHING NEW CUSTOMERS /71
- Starting up/ 71
- Vocabulary /72
- Customer Centrality/74
- Language Review/77
- Translation Exercises/80
- Writing Letters of Application (II)/119
- Practice Test /119
DEVELOPING NEW PRODUCTS /123
- Starting up /123
- Vocabulary /123
- Reading: Products, service marketing and branding strategy /125
- Language Review/139
- Translation Exercises/142
- Writing Letters of Complaint and Aology/160
- Practice Test/ 161
NEGOTIATIONS /165
- Starting up/ 165
- Vocabulary/165
- Reading: The New Age of Negotiation /167
- Language Review /183
- Translation Exercises/185
- Writing Letters of Complaint/201
- Practice Test / 202
List of irregular verbs / 207
BIBLIOGRAPHY /214
